Enterprise Lecture 4
Marketing communication mix;
Personal selling, exhibitions, trade fairs, publicity, sales promotion, direct mail and direct response marketing, sponsorship, advertising, merchandising, public relations.
Steps to Marketing
-Memorable business card
Marketing communication mix;
Personal selling, exhibitions, trade fairs, publicity, sales promotion, direct mail and direct response marketing, sponsorship, advertising, merchandising, public relations.
Steps to Marketing
-Memorable business card
-Advertising
-Events
-Radio interviews
-Write articles
-Run a Blog
-Exploit social media
-Publicity
Convince them
Artist statement, recommendations, testimonials, awards, community engagement, professional bodies, charity events.
Make your offer irresistible
Value proposition, pricing strategies, and packaging, try before you buy, recommendations, differentiation.
Close the sale
Convince them
Artist statement, recommendations, testimonials, awards, community engagement, professional bodies, charity events.
Make your offer irresistible
Value proposition, pricing strategies, and packaging, try before you buy, recommendations, differentiation.
Close the sale
convenience, buy it now, right place the right time, delivery, personal selling, interactive web site.
Reinforce
After sales service, advertising, public relations, longevity, merchandising, maintaing contact, building relationships.
Target Your Market
How do we define customers?
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