Enterprise Lecture 3

Enterprise lecture 3

How much Am I worth within the Design World?

What is the Value of Creativity?

Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Creativity Is the act of seeing things that everyone around us sees while making connections that no one else has made.  (Mihaly 1997)

Brand Management, product management, customer management.

Philip             Kotler…

C Creating

C communicating
D delivering

V Value

T To a target market
P For Profit

Maslows Hierarchy of Need

Self-actualization- morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts.

Esteem- Self esteem, confidence,  achievement, respect of others, respect by others,

Love/Belonging- Friendship, family, sexual intimacy,

Safety – Security of body, of employment, of resources, of morality, of the family, of health, of property,

Physiological – Breathing, food, water, sex, sleep, homeostasis, excretion.