Enterprise Lecture 5

10 Steps to a future you.
Proactivity: Stimulus- Response.

Stimulus- Choice- Response.

We have an immediate sphere of influence, family friends, people in the studio, generally people you meet everyday.

Circle of Concern, Circle of Influence, Proactivity.

Develop a vision of your future, create a principle-centered personal mission statement. Extend the mission into long term goals.

-Pause to listen- Give all your attention, give yourself to the moment.
-Empathize walk in someone else’s shoes.
-Don’t re-iterate or interpret – just listen.
-Do you really know how they feel or are you just saying how you feel?

Sharpen up-bolt on, get new stuff

Enterprise Lecture 4

Enterprise Lecture 4

Marketing communication mix;

Personal selling, exhibitions, trade fairs, publicity, sales promotion, direct mail and direct response marketing, sponsorship, advertising, merchandising, public relations.

Steps to Marketing

-Memorable business card

-Advertising

-Events

-Radio interviews

-Write articles

-Run a Blog

-Exploit social media

-Publicity

Convince them

Artist statement, recommendations, testimonials, awards, community engagement, professional bodies, charity events.

Make your offer irresistible

Value proposition, pricing strategies, and packaging, try before you buy, recommendations, differentiation.

Close the sale

convenience, buy it now, right place the right time, delivery, personal selling, interactive web site.

Reinforce

After sales service, advertising, public relations, longevity, merchandising, maintaing contact, building relationships.

Target Your Market

How do we define customers?

Enterprise Lecture 3

Enterprise lecture 3

How much Am I worth within the Design World?

What is the Value of Creativity?

Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Creativity Is the act of seeing things that everyone around us sees while making connections that no one else has made.  (Mihaly 1997)

Brand Management, product management, customer management.

Philip             Kotler…

C Creating

C communicating
D delivering

V Value

T To a target market
P For Profit

Maslows Hierarchy of Need

Self-actualization- morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts.

Esteem- Self esteem, confidence,  achievement, respect of others, respect by others,

Love/Belonging- Friendship, family, sexual intimacy,

Safety – Security of body, of employment, of resources, of morality, of the family, of health, of property,

Physiological – Breathing, food, water, sex, sleep, homeostasis, excretion.