OUCE255 - Enterprise and Innovation Task 2

Where are my potential clients/employers located?

Potential clients/employers would be located worldwide, creating an honest and diverse clothing brand stresses the fact that I want it to be as open as possible. I want to work with designers/illustrators/artists and collaborate with clients from far and wide, bringing a divergent range of outlooks to my business.

What media do my potential clients/employers use?

Clients and employers will need to be open to working with a range of media whether its pens and pencils or elephant dung. I want tolerant and easy going creative partners who are willing to work with almost anything, having limitations is ignorant.

What do you need to communicate and how does it match what your clients/employer need?

I need to communicate that the business I intend to set up is unique and different to any other, this will be apparent because of the way I will portray it to my clientele. It will communicate that my brand doesn’t tell any lies. I want to set up an honest company that produces well-made clothes, by people working In good conditions for fair pay something that in the 21st century is hard to come by.


The Industry I aspire to working within is the fashion industry, hopefully creating my own brand/label pushing a truly honest line sharing a passion for design and sticking to its roots. I don’t want to be a part of irrational consumerism or materialism but instead somebody who creates a label purely to get creative work out into the eye of the public for a reasonable price.

Considerations towards Political factors would mainly be focused at the workplace and global changes in Laws and legislation. Importing/exporting goods that are manufactured abroad would have to be executed in a professional fashion, making sure that workers are entitled to their human rights and a fair wage. Health and safety considerations in offices/shops would be another political factor as my employee’s/staff/customers have to be provided with current and up to date regulations regarding their well-being.

Economical factors relating to my clothing company would be heavily based around the business side of things. With the current Economic climate their would be many aspects to consider; exchange rates, inflation levels, income growth, debt & saving levels. These are essential considerations in the growth of my company making sure that profit margins are being stuck to and my organization is selling products that are cost effective in comparison to global changes.

As my company will be producing ranges of clothes in correlation to the seasons I need to make sure that they are marketed considering current Social factors. Offending societies beliefs, values and attitudes through slogans on garments is an example of this, the consideration of my audience is vital, making sure that the items produced can be appreciated from all levels and don’t offend anybody.

I would like to be based mostly online, having an online shop to market my label worldwide. However the internet brings problems in itself. Data protection of my customers/staff and site security combined with global changes of online laws could possibly affect the sale of my clothes online. The Internet is constantly growing and provides a resource for people browse 24/7 so its an ideal place to begin a business as no form of premises is needed to start. Other technological factors would be keeping up to date with I phone apps, secure online shopping, email mailing lists etc, without the knowledge of contemporary and current technology my brand may be discarded and put to one side by possible customers for being out-dated by opposing organizations.