Enterprise Lecture One
The design council carries out all the major research into patterns of employment and income in the design industries; they publish loads of reports on issues that affect all of us.
www.designcouncil.org.
www.designcouncil.org.
What is Marketing?“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” – Chartertered institute of Marketing.
Marketing RolesIdentify customers need to develop new products.
Marketing RolesIdentify customers need to develop new products.
-Understand needs, Develop concept, Test concept, Refine concept, Market Product, Get feedback.
· Develop pricing strategies.
Promote products to a target market.
Identify distribution networks.
Add value to your product through customer benefits.
Monitor the performance of the products.
Value PropositionMake it short, be specific, Use your customer’s language, Pass the ‘Gut feeling test.’
Negotiate and close the deal
-How much it costs to do the job, Know how much your time is worth. Don’t be worried about rejection.
Consumers-End of line, B2B business to business.
The basic Principle of Marketing
Promote products to a target market.
Identify distribution networks.
Add value to your product through customer benefits.
Monitor the performance of the products.
Value PropositionMake it short, be specific, Use your customer’s language, Pass the ‘Gut feeling test.’
Negotiate and close the deal
-How much it costs to do the job, Know how much your time is worth. Don’t be worried about rejection.
Consumers-End of line, B2B business to business.
The basic Principle of Marketing
· Product- The service you offer, the work you produce, your creative input.
· Price- Relative pricing level, daily rate, royalty, free.
· Place- The best location to sell it, The sales environment, the services you offer.
· Promotion- Marketing methods, Branding, Your Value proposition.
b2b business to business We sell the product online.and satisfying customer requirements
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